{"id":22700,"date":"2026-01-25T12:03:47","date_gmt":"2026-01-25T09:03:47","guid":{"rendered":"https:\/\/ososs.com\/?p=22700"},"modified":"2026-03-28T22:44:53","modified_gmt":"2026-03-28T19:44:53","slug":"data-driven-online-store-strategies","status":"publish","type":"post","link":"https:\/\/ososs.com\/ar\/blog\/data-driven-online-store-strategies\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f"},"content":{"rendered":"\t\t
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\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0623\u0628\u0631\u0632 \u0641\u0648\u0627\u0626\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629:<\/b><\/p>

  1. \u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Customer Behavior Insights)<\/span><\/li>
  2. \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Enhanced Customer Experience & Higher Conversion)<\/span><\/li>
  3. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629 (Identify Profitable Products)<\/span><\/li>
  4. \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (Smarter Digital Marketing Campaigns)<\/span><\/li>
  5. \u062a\u0648\u0642\u0639 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0639\u0628\u0631 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 (Predictive Market Trends)<\/span><\/li>
  6. \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0635\u0646\u0627\u0639\u0629 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 (Competitive Advantage)<\/span><\/li>
  7. \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 (Data-Driven Decisions)<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\u0625\u0646\u0641\u0648\u062c\u0631\u0627\u0641\u064a\u0643\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    1- \u0627\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0639\u0646 \u0639\u0645\u0644\u0627\u0626\u0643 \u0644\u062a\u0628\u0646\u064a \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0623\u0630\u0643\u0649\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062f\u0627\u062e\u0644 \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u0645\u0646\u062d\u0643 \u0631\u0624\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0645\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0641\u0639\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631.<\/span><\/p>

    \u0639\u0646\u062f\u0645\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u062b\u0644 Google Analytics \u0623\u0648 Hotjar\u060c \u062a\u0633\u062a\u0637\u064a\u0639 \u062a\u062a\u0628\u0639 \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646\u0630 \u0644\u062d\u0638\u0629 \u062f\u062e\u0648\u0644\u0647 \u0627\u0644\u0645\u062a\u062c\u0631 \u0648\u062d\u062a\u0649 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621. \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0643\u0634\u0641 \u0644\u0643 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0632\u064a\u0627\u0631\u0629\u060c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647\u060c \u0648\u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u062a\u064a \u064a\u062a\u0648\u0642\u0641 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u064a\u063a\u0627\u062f\u0631\u0648\u0646 \u0645\u0646\u0647\u0627. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u064a\u0629\u060c \u064a\u0635\u0628\u062d \u0628\u0625\u0645\u0643\u0627\u0646\u0643 \u062a\u0639\u062f\u064a\u0644 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u062a\u062d\u0633\u064a\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0623\u0648 \u062a\u0628\u0633\u064a\u0637 \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0644\u062a\u0642\u0644\u064a\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062e\u0644\u064a \u0639\u0646 \u0627\u0644\u0633\u0644\u0629 (Cart Abandonment).<\/span><\/p>

    \u0645\u0644\u0627\u062d\u0638\u0629 \u0645\u0642\u0627\u0631\u0646\u0629:<\/b> \u0644\u0627\u062d\u0638 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u0645\u062a\u062c\u0631 \u062a\u0642\u0644\u064a\u062f\u064a<\/a>\u061b \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u060c \u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0645\u0639\u0631\u0641\u0629 \u062a\u0641\u0627\u0635\u064a\u0644 \u062f\u0642\u064a\u0642\u0629 \u0639\u0646 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0633\u0648\u0649 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0623\u0648 \u0627\u0644\u062a\u062e\u0645\u064a\u0646\u060c \u0628\u064a\u0646\u0645\u0627 \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u062a\u0645\u0646\u062d\u0643 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0635\u0648\u0631\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u062d\u0638\u0629 \u0628\u0644\u062d\u0638\u0629\u060c \u0644\u062a\u0628\u0646\u064a \u0642\u0631\u0627\u0631\u0627\u062a\u0643 \u0639\u0644\u0649 \u062d\u0642\u0627\u0626\u0642 \u0644\u0627 \u0639\u0644\u0649 \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t\t\t\t\t

    \ud83d\udca1<\/b> \u0645\u062a\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0630\u0643\u064a = \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0642\u064a\u0642\u0629 + \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0633\u0631\u0639 + \u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0639\u0644\u0649<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t

    2- \u062d\u0644\u0651\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u0648\u0627\u0631 \u062f\u0627\u062e\u0644 \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u0648\u0627\u0631 \u062f\u0627\u062e\u0644 \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u0645\u0646\u062d\u0643 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0631\u062d\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0634\u0643\u0644 \u0645\u0644\u0645\u0648\u0633.<\/span><\/p>

    \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0645\u062b\u0644 Google Analytics \u0648\u062e\u0631\u0627\u0626\u0637 \u0627\u0644\u062d\u0631\u0627\u0631\u0629 (Heatmaps)\u060c \u062a\u0633\u062a\u0637\u064a\u0639 \u062a\u062a\u0628\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0632\u0648\u0627\u0631 \u062f\u0627\u062e\u0644 \u0635\u0641\u062d\u0627\u062a \u0645\u062a\u062c\u0631\u0643\u060c \u0648\u0645\u0639\u0631\u0641\u0629 \u0623\u064a\u0646 \u064a\u062a\u0648\u0642\u0641\u0648\u0646\u060c \u0648\u0623\u064a\u0646 \u064a\u063a\u0627\u062f\u0631\u0648\u0646\u060c \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u062a\u062c\u0630\u0628 \u0627\u0646\u062a\u0628\u0627\u0647\u0647\u0645 \u0623\u0643\u062b\u0631. \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062a\u064a\u062d \u0644\u0643 \u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0644\u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0648\u0636\u0648\u062d\u064b\u0627\u060c \u062a\u0628\u0633\u064a\u0637 \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0644\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u062e\u0644\u064a \u0639\u0646 \u0627\u0644\u0633\u0644\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0644\u062a\u0642\u0644\u064a\u0644 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f (Bounce Rate).\u00a0<\/span><\/p>

    \u0643\u0645\u0627 \u0623\u0646 \u0645\u062a\u0627\u0628\u0639\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u0648\u0627\u0631 \u0628\u0634\u0643\u0644 \u062f\u0648\u0631\u064a \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u0639\u0647\u0645 \u0645\u0646 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062d\u0648\u064a\u0644 \u0643\u0644 \u0632\u064a\u0627\u0631\u0629 \u0625\u0644\u0649 \u0641\u0631\u0635\u0629 \u0628\u064a\u0639 \u062d\u0642\u064a\u0642\u064a\u0629.<\/span><\/p>

    \u062a\u062e\u064a\u0651\u0644 \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0643\u062e\u0631\u064a\u0637\u0629 \u0637\u0631\u064a\u0642<\/b>\u060c \u0648\u0627\u0644\u0632\u0648\u0627\u0631 \u0647\u0645 \u0627\u0644\u0645\u0633\u0627\u0641\u0631\u0648\u0646\u061b \u0643\u0644 \u062e\u0637\u0648\u0629 \u064a\u062e\u0637\u0648\u0646\u0647\u0627 \u062a\u0643\u0634\u0641 \u0644\u0643 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u0648\u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0645\u0632\u062f\u062d\u0645\u0629. \u0639\u0646\u062f\u0645\u0627 \u062a\u062d\u0644\u0644 \u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0629 \u0628\u062f\u0642\u0629\u060c \u062a\u0635\u0628\u062d \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u0639\u0648\u0627\u0626\u0642\u060c \u0641\u062a\u062d \u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a\u060c \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0646\u062d\u0648 \u0627\u0644\u0648\u062c\u0647\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629: \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0633\u0644\u0627\u0633\u0629 \u0648\u0631\u0636\u0627 \u0643\u0627\u0645\u0644.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t

    3- \u0627\u0633\u062a\u062b\u0645\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0637\u0644\u0628\u064b\u0627 \u0648\u0631\u0628\u062d\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646\u0643 \u0645\u0646 \u062a\u0648\u062c\u064a\u0647 \u062c\u0647\u0648\u062f\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u064a\u0629 \u0646\u062d\u0648 \u0645\u0627 \u064a\u062d\u0642\u0642 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0644\u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/span><\/p>

    \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062f\u0648\u0631\u064a\u0629\u060c \u062a\u0633\u062a\u0637\u064a\u0639 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0623\u0639\u0644\u0649 \u0647\u0627\u0645\u0634 \u0631\u0628\u062d\u060c \u0648\u0623\u064a\u0647\u0627 \u064a\u0633\u062a\u0647\u0644\u0643 \u0645\u0648\u0627\u0631\u062f\u0643 \u062f\u0648\u0646 \u062c\u062f\u0648\u0649. \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Shopify Reports \u0623\u0648 Google Data Studio \u062a\u0645\u0646\u062d\u0643 \u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u062d\u0648\u0644 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 (Average Order Value)\u060c \u0648\u0645\u0639\u062f\u0644 \u062f\u0648\u0631\u0627\u0646 \u0627\u0644\u0645\u062e\u0632\u0648\u0646. \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062a\u064a\u062d \u0644\u0643 \u0625\u0639\u0627\u062f\u0629 \u062a\u0631\u062a\u064a\u0628 \u0623\u0648\u0644\u0648\u064a\u0627\u062a\u0643: \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0631\u0627\u0628\u062d\u0629\u060c \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0623\u0648 \u062d\u062a\u0649 \u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0636\u0639\u064a\u0641\u0629 \u0627\u0644\u0623\u062f\u0627\u0621.\u00a0<\/span><\/p>

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    \n\t\t\t\t\t

    4- \u0637\u0648\u0651\u0631 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629\n<\/h3>\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t

    \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0630\u0643\u064a\u0629 \u0641\u064a \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u064a\u0645\u0643\u0651\u0646\u0643 \u0645\u0646 \u062a\u0648\u062c\u064a\u0647 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0646\u062d\u0648 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0646 \u0643\u0644 \u062d\u0645\u0644\u0629.<\/span><\/p>

    \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 Google Analytics\u060c Facebook Ads Manager\u060c \u0648HubSpot Marketing Hub\u060c \u062a\u0633\u062a\u0637\u064a\u0639 \u0642\u064a\u0627\u0633 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0645\u062b\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR)\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (CPA)\u060c \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS)\u060c \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0645\u0646\u062d\u0643 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0623\u064a \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0648\u0623\u064a \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631.<\/span><\/p>

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    \n\t\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t

    \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u062a\u0645\u0646\u062d\u0643 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0633\u062a\u0628\u0627\u0642 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u062a\u0648\u0642\u0639 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0639\u062f\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0642\u0628\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645 \u0644\u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/span><\/p>

    \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u062a\u0642\u0646\u064a\u0627\u062a Predictive Analytics \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI)\u060c \u062a\u0633\u062a\u0637\u064a\u0639 \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629\u060c \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062a\u0648\u0642\u0639 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a. \u0647\u0630\u0647 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u062a\u0632\u062f\u0627\u062f \u0634\u0639\u0628\u064a\u062a\u0647\u0627\u060c \u0627\u0644\u0645\u0648\u0627\u0633\u0645 \u0627\u0644\u062a\u064a \u062a\u0634\u0647\u062f \u0627\u0631\u062a\u0641\u0627\u0639\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u062d\u062a\u0649 \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0639\u0645\u0631\u064a\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u064b\u0627 \u0644\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>

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    \n\t\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t

    \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u062a\u0645\u0646\u062d\u0643 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0641\u0631\u0635 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0645\u064a\u0632 \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0639\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646.<\/span><\/p>

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    \u0643\u0645\u0627 \u0623\u0646 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0628\u0634\u0643\u0644 \u062f\u0648\u0631\u064a \u062a\u0645\u0646\u062d\u0643 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0639\u062f\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0628\u0633\u0631\u0639\u0629\u060c \u0633\u0648\u0627\u0621 \u0639\u0628\u0631 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0623\u0648 \u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0648\u0636 \u0623\u0643\u062b\u0631 \u062c\u0627\u0630\u0628\u064a\u0629\u060c \u0623\u0648 \u062d\u062a\u0649 \u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0644\u0645 \u064a\u063a\u0637\u064a\u0647\u0627 \u0627\u0644\u0622\u062e\u0631\u0648\u0646. \u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629\u060c \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0646 \u062a\u0647\u062f\u064a\u062f \u0625\u0644\u0649 \u0641\u0631\u0635\u0629 \u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0645\u0633\u062a\u062f\u0627\u0645\u0629.<\/span><\/p>

    \u062a\u062e\u064a\u0651\u0644 \u0627\u0644\u0633\u0648\u0642 \u0643\u0633\u0627\u062d\u0629 \u0633\u0628\u0627\u0642<\/b>\u061b \u0643\u0644 \u0645\u062a\u062c\u0631 \u0647\u0648 \u0645\u062a\u0633\u0627\u0628\u0642 \u064a\u0633\u0639\u0649 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062e\u0637 \u0627\u0644\u0646\u0647\u0627\u064a\u0629. \u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u0627\u0642\u0628 \u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u0628\u062f\u0642\u0629\u060c \u062a\u0635\u0628\u062d \u0642\u0627\u062f\u0631\u064b\u0627 \u0639\u0644\u0649 \u0642\u0631\u0627\u0621\u0629 \u062a\u062d\u0631\u0643\u0627\u062a\u0647\u0645\u060c \u0645\u0639\u0631\u0641\u0629 \u0645\u062a\u0649 \u064a\u0628\u0637\u0626\u0648\u0646\u060c \u0648\u0645\u062a\u0649 \u064a\u0633\u0631\u0639\u0648\u0646\u060c \u0644\u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629 \u0644\u062a\u062c\u0627\u0648\u0632\u0647\u0645 \u0628\u062b\u0642\u0629\u060c \u0648\u062a\u0628\u0642\u0649 \u062f\u0627\u0626\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u0642\u062f\u0645\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t

    7- \u062d\u0648\u0651\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u062a\u062f\u0639\u0645 \u0646\u0645\u0648 \u0645\u062a\u062c\u0631\u0643<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0648\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u062a\u0635\u0628\u062d \u0628\u0648\u0635\u0644\u0629 \u062a\u0648\u062c\u0647 \u0641\u0631\u064a\u0642\u0643 \u0646\u062d\u0648 \u062e\u0637\u0648\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u062a\u0632\u064a\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062a\u0628\u0646\u064a \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>

    \u0639\u0646\u062f\u0645\u0627 \u062a\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u0648\u0627\u0631\u060c \u0641\u0625\u0646 \u0642\u064a\u0645\u062a\u0647\u0627 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0627 \u062a\u0643\u0645\u0646 \u0641\u064a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0646\u0641\u0633\u0647\u0627\u060c \u0628\u0644 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630. \u0639\u0628\u0631 \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u062a\u062d\u0643\u0645 (Dashboards) \u0648\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0645\u062b\u0644 Google Data Studio \u0623\u0648 Tableau\u060c \u064a\u0645\u0643\u0646\u0643 \u0645\u062a\u0627\u0628\u0639\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0645\u062b\u0644 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Lifetime Value)\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062e\u0644\u064a \u0639\u0646 \u0627\u0644\u0633\u0644\u0629 (Cart Abandonment Rate)\u060c \u0648\u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 (Average Order Value).\u00a0<\/span><\/p>

    \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a\u0643: \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062f\u0641\u0639 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062e\u0644\u064a \u0645\u0631\u062a\u0641\u0639\u064b\u0627\u060c \u0623\u0648 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0639\u0627\u0644\u064a\u060c \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u064a\u0636\u0645\u0646 \u0623\u0646 \u0643\u0644 \u062e\u0637\u0648\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u062d\u0642\u0627\u0626\u0642\u060c \u0644\u0627 \u0639\u0644\u0649 \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u064a\u0632\u064a\u062f \u0641\u0631\u0635 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645.<\/span><\/p>

    \u062a\u062e\u064a\u0651\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0643\u0642\u0637\u0639 \u0623\u062d\u062c\u064a\u0629 \u0645\u062a\u0646\u0627\u062b\u0631\u0629<\/b>\u061b \u0648\u062d\u062f\u0647\u0627 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639\u0647\u0627 \u0644\u062a\u0634\u0643\u0651\u0644 \u0635\u0648\u0631\u0629 \u0643\u0627\u0645\u0644\u0629 \u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u062a\u062c\u0631\u0643. \u0643\u0644 \u0642\u0631\u0627\u0631 \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0635\u062d\u064a\u062d \u0647\u0648 \u0642\u0637\u0639\u0629 \u062a\u064f\u0636\u0627\u0641 \u0641\u064a \u0645\u0643\u0627\u0646\u0647\u0627\u060c \u0648\u0645\u0639 \u0627\u0644\u0648\u0642\u062a \u062a\u062a\u0636\u062d \u0627\u0644\u0644\u0648\u062d\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629: \u0645\u062a\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u0646\u0645\u0648 \u0628\u062b\u0628\u0627\u062a\u060c \u064a\u062d\u0642\u0642 \u0623\u0631\u0628\u0627\u062d\u064b\u0627 \u0623\u0639\u0644\u0649\u060c \u0648\u064a\u0628\u0646\u064a \u0639\u0644\u0627\u0642\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0647.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t

    \u062d\u0648\u0651\u0644 \u0643\u0644 \u0631\u0642\u0645 \u0641\u064a \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0625\u0644\u0649 \u0641\u0631\u0635\u0629 \u0646\u0645\u0648 \u0645\u0639 OSOSS\u060c \u062d\u064a\u062b \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0630\u0643\u064a \u062a\u0639\u0645\u0644 \u0645\u0639\u064b\u0627 \u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0628\u0646\u0627\u0621 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a\u2026 \u0627\u0644\u0628\u0648\u0635\u0644\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0644\u0646\u0645\u0648 \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0623\u062f\u0648\u0627\u062a \u062a\u0642\u0646\u064a\u0629\u060c \u0628\u0644 \u0647\u064a \u0628\u0648\u0635\u0644\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0648\u062c\u0647 \u0643\u0644 \u0642\u0631\u0627\u0631 \u062f\u0627\u062e\u0644 \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0646\u062d\u0648 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629.<\/span><\/p>

    \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629\u060c \u0631\u0623\u064a\u0646\u0627 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0646 \u062a\u0645\u0646\u062d\u0643 \u0641\u0647\u0645\u064b\u0627 \u0623\u0639\u0645\u0642 \u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0643\u064a\u0641 \u062a\u0633\u0627\u0639\u062f\u0643 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0648\u0627\u0633\u062a\u0628\u0627\u0642 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f. \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u0643\u0645\u0646 \u0641\u064a \u062a\u062d\u0648\u064a\u0644 \u0647\u0630\u0647 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u062a\u062c\u0639\u0644 \u0645\u062a\u062c\u0631\u0643 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b\u060c \u0648\u0623\u0643\u062b\u0631 \u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0643\u0648\u064a\u062a\u064a \u0648\u0627\u0644\u0645\u0635\u0631\u064a\u060c \u0648\u0623\u0643\u062b\u0631 \u0642\u0631\u0628\u064b\u0627 \u0645\u0646 \u0639\u0645\u0644\u0627\u0626\u0647.<\/span><\/p>

    \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0628\u062d\u062b \u0639\u0646 \u0645\u0646\u0635\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0648\u062a\u062d\u0648\u064a\u0644\u0647\u0627 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0645\u0644\u064a\u0629\u060c \u0641\u0625\u0646 \u0645\u0646\u0635\u0629 \u0623\u0633\u0633 (OSOSS)<\/strong> \u0647\u064a \u0627\u0644\u0634\u0631\u064a\u0643 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0643. \u0646\u062d\u0646 \u0646\u0648\u0641\u0631 \u0644\u0643 \u062d\u0644\u0648\u0644\u064b\u0627 \u0630\u0643\u064a\u0629 \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/a>\u060c \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639<\/a>\u060c \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629<\/a>\u060c \u0648\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a<\/a>\u060c \u0644\u062a\u062d\u0642\u0642 \u0646\u062c\u0627\u062d\u064b\u0627 \u0645\u0633\u062a\u062f\u0627\u0645\u064b\u0627 \u0648\u0646\u0645\u0648\u064b\u0627 \u0645\u0644\u062d\u0648\u0638\u064b\u0627 \u0644\u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0627\u0646\u0636\u0645 \u0625\u0644\u064a\u0646\u0627 \u0627\u0644\u064a\u0648\u0645<\/a> \u0644\u062a\u0628\u062f\u0623 \u0631\u062d\u0644\u062a\u0643 \u0646\u062d\u0648 \u0627\u0644\u062a\u0641\u0648\u0642 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t

    \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t1- \u0645\u0627 \u0647\u064a \u0623\u0647\u0645 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u0645\u0639\u0647\u0627 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t
    \n\t\t\t\t\t

    \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 (\u0627\u0644\u0639\u0645\u0631\u060c \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a)\u060c \u0628\u064a\u0627\u0646\u0627\u062a \u0633\u0644\u0648\u0643 \u0627\u0644\u062a\u0635\u0641\u062d \u0648\u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646. \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0645\u0646\u062d \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t2- \u0643\u064a\u0641 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u061f\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t
    \n\t\t\t\t\t

    \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062a\u0643\u0634\u0641 \u0645\u0633\u0627\u0631 \u0627\u0644\u0632\u0648\u0627\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u062a\u0648\u0636\u062d \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0641\u064a \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0634\u0631\u0627\u0621. \u0639\u0628\u0631 \u062a\u062d\u0633\u064a\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062f\u0641\u0639 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u064a\u0631\u062a\u0641\u0639 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u064a\u0632\u062f\u0627\u062f \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t3- \u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0648\u0635\u0641\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u061f\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t
    \n\t\t\t\t\t

    \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0648\u0635\u0641\u064a\u0629 (Descriptive Data) \u062a\u0634\u0631\u062d \u0645\u0627 \u062d\u062f\u062b \u0633\u0627\u0628\u0642\u064b\u0627 \u0645\u062b\u0644 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0648 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 (Predictive Analytics) \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u0648\u0642\u0639 \u0645\u0627 \u0633\u064a\u062d\u062f\u062b \u0645\u0633\u062a\u0642\u0628\u0644\u064b\u0627\u060c \u0645\u062b\u0644 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0637\u0644\u0628\u064b\u0627. \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646\u0647\u0645\u0627 \u064a\u0645\u0646\u062d \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0642\u0648\u064a\u0629.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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